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Theatres ?
Cinemas ?
Exhibition Halls
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Arenas
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Nightclubs ?
Restaurants ?
“Big Box”
Retail Stores
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Malls
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Stores ?
Airports ?
Train and Bus Stations
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Showrooms ?
Hospitals ?
Office & Conference Centers
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Conference Rooms
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Assembly rooms
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Churches
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Assisted Living Centers
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Nursing Homes
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Media Rooms
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Seminar Rentals
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Television Audio
Checkout
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Big Box
Retail Store Sound
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Jeff Bova
Platinum Producer for Celine Dion |
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Over the last few decades we have
begun to understand even more of the importance of our audio environment and how
it has changed our listening habits. It was said that television would be
the death of radio. We know that has not happened! Just look at Any
Street, USA and the amount of people plugged in to their iPods as they go about
their business. Audio is that important!
Background music is everywhere.
Some sadly is not helping us in any way shape or form. The term “Elevator
Music” is synonymous with bad background music and it gets worse! People
think that loud “anything music” is the okay thing. It is not! We
have all visited stores where the audio emitting from the ceiling speakers is a
low as a mosquito buzz, annoying to say the least. Or the audio is so
overpowering it dominates your thought pattern, especially if it is music you
don’t like.
Bad audio does not stop there.
From the Fast Food
emporiums to the exhibition halls that have systems that when used for paging or
information, is so garbled, it is all but useless. It is about impressions
and who we are affected by and what goes on around us. In many cases it is
the lasting or the last impression we have of a facility. It can determine
whether we ever return and do business again.
Believe it or not, there is a
science to what you play in your offices, buildings and stores. The style
of music is certainly important as is the sound level. With standard
industry dynamic speakers the sound pushes the air from its cone shape
diaphragm. They project the sound any distance for quality hearing levels,
the speaker is louder the close you get to it. We have all been to the
school dance and certain individuals gather at the stage area around the
speakers, so they can “feel the noise” or vibrations. Whilst in the back
of the room, others strain to hear the melodious tones.
Let us look at how we can use audio
as a tool in business today. It is all to do with attitude and perception.
If I play rock music continuously in the workplace what will the results be?
A bunch of “rock heads” whose productivity will have hit “rock bottom”. No
pun intended!
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" I have never
heard the detail of my music with this level of clarity. These speakers are a
must for those who require accuracy, transparency and depth. They have changed
the way I listen to music. "
Jeff Bova
Platinum Producer for Celine Dion |
Music can be used in the store or
“big box” environment to your sales advantage. You own the space; you
control what happens in that space including what everyone, including your staff
listens to.
For a moment let us go back to the
“elevator music”. There are no words, it is all music and you must admit
it is soothing in short bursts. After all, how long do you spend in the
elevator? Short exposure to that type of music is good. Lengthy
exposure does not sit well as it becomes dirge and annoying.
The important factor is how the
sound is received. Dynamic speakers have been the only answer until now;
in fact QuantumPhonic has been available for over forty years. It
is only in the last five years that a fully commercial system has been brought
to the forefront and is now dominating audio marketing techniques.
Understand, QuantumPhonic is not a Dynamic Speaker, it is a Sound Delivery
System!
If you want to control the audio
environment of your showroom, “big box” store, mall, shops or offices we have
physically created what is known as the QuantumPhonic Audio Cocoon.
Simplistically, this sound speaker system disperses audio in a manner which is
clearer, softer and can be heard distinctively from fewer speakers over a wider
area, at virtually the same decibel level. The area is bathed in
audio and no one can understand where it is all coming from.
The QuantumPhonic Sound System
produces this Audio Cocoon which soothes and stimulates the audio
transference to the mind.
Simply, you feel the music without
being touched!

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